Are You Using Google for Search Out of Habit? This Study Says Maybe

A study by the National Bureau of Economic Research found that after being paid to use Bing for two weeks, participants chose to stay with the search engine, rather than going back to Google. Researchers suggest that people trusted Bing more after using it for a longer period and about 64 percent of participants said the search engine was better than expected.

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https://prosimp.com/viewtopic.php?t=42225More importantly, this study suggests that using Google for search is more a function of habit. About 33 percent of participants never went back to Google. Those who did claimed their return to Google was because they were used to it, not necessarily because they thought Google results were any better than Bing results. So, have you tried a search engine other than Google lately?

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A lawyer working for Google told a court in the European Union that Bing's most searched term is, in fact, "Google." Google is currently in a court battle against EU antitrust regulators trying to overturn its record-breaking $5 billion fine. According to Bloomberg, the company's lawyer, Alfonso Lamadrid, argues that the reason so many people use Google is by choice, not force.

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Back in 2018, the European Union ordered Google to pay a 4.3 billion Euro (about $5 billion) fine and change the way the company puts its search and Chrome apps on Android devices. The European Commission stated that Google forces companies to carry its search app in an attempt to squeeze out rivals and build a near-monopoly.

Google's parent company, Alphabet, has been fighting the ruling ever since. SEO company Ahrefs compiled information on Bing's most searched terms, and "google" is indeed the most searched entry globally. Narrowing it down to the United States, "google" still has a high ranking, coming in at the No. 3 spot.

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